Whisk & Bloom Bakery
Performance & KPI reports
Reporting purpose
This report defines the key performance indicators and monitoring tools that will be used to evaluate the Whisk & Bloom digital marketing campaign. The project requires google Analytics tracking for website traffic and user behavior and a KPI report for summarizing the metrics and monitoring tools
Monitoring tools
Google Analytics
Wix Analytics
iInstagram/ facebook insights
Monitoring website trafic. user behaviour, page review and
Review website-level activity and visitor behaviour available within wix.
Monitor reach, views, likes, comments, shares, and other social engagements
YouTube Analytics
Monitor promotional video views,watch times and engagement after Capcut videos are uploaded
Core KPI
KPI
What it measures
Current status
Website users
Page view
Number of visitors to the wix website
Which pages receive visitors attention.
To be collected after tracking is active.
To be collected.
Engagement
Social reach
How visitors interact with the website and content
How many people see social content
To be collected.
To be collected from social insights
Social engagement
Video views
Like, share, comment, and related interactions
Number of views for the two promotional videos.
\To be collected.
To be collected after YouTube publication.
Video watch time
Conversation/ enquiries
How much of each promotional video views watch.
Orders, contact action or other customer responses generated by the website.
To be collected after YouTube pablication.
To be tracted as available.
How results will be used
The results will be reviewed to idetify which pages, social post, keyworks and video attracts the most attention and response.
Strong performance content can be repeated or expanded, while weaker content can be revised. this creates a simple measurements-and-improvement cycle for Whisk & Bloom
Important note
No performance number are invented in this report.Actual figures should be added after Google analytics, Wix Analytics, social-platform insights and YouTube A